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  • Using visuals effectively in PowerPoint Presentations

    Blog Pic       The purpose of this PowerPoint presentation blog is to provide you with useful, comprehensive information to assist you in developing effective PowerPoint presentation design. A good presentation needs to be properly staged and concluded. A good presenter follows the process of setting up a premise, then discussing it and finally wrapping it up. If you are embarking on a journey, complete it, otherwise your audience will feel cheated. They hoped to reach somewhere, but, you dumped them nowhere with your unconcluded presentation.


            As giving a presentation is like staging a play, décor is important. We will walk you through the importance of aesthetic inclusion in your PowerPoint graphic design in this PowerPoint presentation blog. Especially with PowerPoint presentations, you need to explain through visual stimulation and so, PowerPoint presentation design comes into picture. Too much wordiness is deadly for your PowerPoint presentation. You’ll give your audience a headache. The presentation needs to entertain as well as inform you, and, this could easily be achieved through visual stimulation. That’s why Infographics, charts and diagrams have been so popular. They communicate your stats in a fun way with the help of visual stimulation.


           PowerPoint graphic design includes use of flash, animation, video, photos and bright colors to create excitement. For an effective business presentation, you need to maintain a professional presentation design.


            Visuals add impact and interest to your presentation. By being visually stimulating, you appeal to more than one sense at the same time, and thus, increasing the audience's comprehension and retention. Visuals increase the impact of your PowerPoint presentation manifold. Check the information retention grid:




                The U.S. Department of Labor, Occupational Safety & Health Administration, also published the below studies, revealing interesting statistics that support these findings:


    1. In many studies, experimental psychologists and educators have found that retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone.
    2. Studies by educational researchers suggest that approximately 83% of human learning occurs visually, and the remaining 17% through the other senses - 11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch.
    3. The studies suggest that three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation.

                 As a presenter, your motive is clear, i.e., influencing our audience with your message. Now, the question arises, how do we get them to remember us? Visual stimulation is the answer! An indispensible weapon in the arsenal of presenters, who are marketers and educators, for grabbing attention! As such, distinguish yourself from and your presentation from a classroom. Just remember to maintain an attractive and professional presentation design.


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