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Technical Specifications |
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Selling Point-1 ? iPhone’s stunning 3.5-inch widescreen display with touch controls for play-pause, chapter forward-backward and volume
?Touch controls that lets music lovers “touch” their music by easily scrolling through entire lists (iPhone features Cover Flow) |
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Selling Point-2 ?iPhone syncs all of your contacts from your PC, Mac® or Internet service such as Yahoo!, so that you always have your full list of up-to-date contacts with you
?iPhone’s Visual Voicemail enables users to immediately randomly access those messages that interest them most.
?SMS application with a full QWERTY soft keyboard to easily send and receive SMS messages in multiple sessions |
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Selling Point-3 ?iPhone is fully multi-tasking, so you can be reading a web page while downloading your email in the background. (Award-winning Safari™ web browser )
?Easily zoom in to expand any section by simply tapping on iPhone’s multi-touch display with their finger.
? Feature Google’s groundbreaking maps service and iPhone’s amazing maps application. |
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iPhone's Advanced Sensors Accelerometer Proximity sensor Ambient light sensor iPhone’s built-in accelerometer detects when the user has rotated the device from portrait to landscape, then automatically changes the contents of the display accordingly. iPhone’s built-in proximity sensor detects when you lift iPhone to your ear and immediately turns off the display to save power and prevent inadvertent touches until iPhone is moved away. iPhone’s built-in ambient light sensor automatically adjusts the display’s brightness to the appropriate level for the current ambient light, thereby enhancing the user experience and saving power at the same time. |
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iPhone's market share forecast |
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Availability & Pricing ?iPhone will be available :
US in June 2007
Europe in late 2007
Asia in 2008 |
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Exclusive carrier partner ?Apple has chosen Cingular, the best and most popular carrier in the US with over 58 million subscribers, to be Apple's exclusive carrier partner for iPhone in the US. |
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Thinking Point Business Model Product Segmentation Product launch plan (place/timing) … |
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Basic requirement ?Apple and Cingular will announce service plans for iPhone before it begins shipping in June. ?Phone requires a Mac with a USB 2.0 port, Mac OS(R) X v10.4.8 or later and iTunes 7; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2). ?Internet access is required and a broadband
connection is recommended. |
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