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    Add as FriendAnalyzing Media Messages

    by: Rogers

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    1 : Analyzing Media Messages
    2 : Warm up Culture is defined as “the arts, beliefs, and customs that make up a way of life for a group of people at a certain time.” The culture of technology has affected the American people and our health. Describe how each aspect of the Health Triangle is affected by technology.
    3 : Objectives I will analyze the influence of culture, media, and technology, and other factors on health. I will analyze ways messages delivered through technology might affect my health status.
    4 : Statistics A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth.  Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).  And because they spend so much of that time 'media multitasking' (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours. Published 1/20/2010
    5 : How to Analyze Influences on Health Identify people and things that might influence you. Media: the various forms of mass communication. Advertisement: a paid announcement about a product or service. Technology: the use of high-tech equipment to communicate information. Culture: the arts, beliefs, and customs that make up a way of life for a group of people at a certain time.
    6 : Analyzing Influences on Health (cont.) Evaluate how the influence might affect your health behavior and decisions. Media literacy: the skill of being able to recognize and evaluate the influence of media messages in media. Choose positive influences on your health. Protect yourself from negative influences on health.
    7 : Advertisements Advertising: a form of selling products and services. Where do advertisements appear? Television Magazines Online At sporting events Billboards
    8 : Evaluating Advertisements Ads are designed to influence people. Ads appeal to feelings and emotions. Advertisers think very carefully about when and where to place their ads. They want to place them where they will have the greatest effect. Advertisers pay athletes to wear company logos during sports and social events. Product placement during TV shows, movies, press conferences, etc.
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    10 : Ten Advertising Appeals Brand Loyalty Appeal: convinces people that one particular brand is better than all the others. False Image Appeal: convinces people that they will have a certain image by using a particular product or service. Bandwagon Appeal: Implies that everyone you know is using this brand. Humor Appeal: contains something that “sticks” in your mind. Catchy slogan, jingle, or cartoon. Glittering Generality Appeal: contains an exaggerated appeal that gets to your emotions.
    11 : Ten Advertising Appeals (cont.) Scientific Evidence Appeal: uses data from surveys and laboratory test results to try to convince you this product is best. Progress Appeal: “The latest version” Reward Appeal: offers a special prize, gift or coupon. Sex Appeal: convinces you that a certain brand will make you attractive and alluring beyond your wildest dreams. Testimonial Appeal: uses a spokesperson, sometimes famous, to name the benefits of the product of service.
    12 : Magazine Advertisement With a partner, look in your magazine and find an advertisement. Look up the ten advertising appeals and see which one(s) apply to your advertisement. Be prepared to share with the class.
    13 : Entertainment Something that is designed to hold people’s interest. What are some examples? Concerns about media entertainment. Takes away from activity time. Use of profanity, sexual content and violence.
    14 : Evaluating Entertainment Rating systems TV-Y, TV-G, TV-PG, TV-14, TV-MA Music Labels “Parental Advisory: Explicit Content” Game Ratings EC, E, M Internet Filtering
    15 : Technology and Health Status A person could become a “couch potato.” A person may become desensitized. Desensitization: the effect of reacting less after frequent exposure to something. What are some things that American’s are desensitized to? A person might see solutions to life’s problems modeled in unrealistic ways.
    16 : Technology and Health Status 4. A person may develop entertainment addiction. Entertainment addiction: the compelling need to watch television and other entertainment media. 5. A person may use entertainment as a way to avoid, or as a substitute for relationships.
    17 : Magazine Advertisement Find an advertisement in the magazine you brought to class. Answer the questions on your worksheet in complete sentences. Staple this sheet to the top of the advertisement when you are finished.
    18 : Health Product Advertisement Get in groups of 3. Come up with a fictitious health product. Name your product and come up with a slogan. Make an advertisement for your product. Visser vs. Robinson Winning group will receive 2 health bucks.

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