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    Add as FriendBusliness Plan PPT, Sample of Business plan presentation

    by: Sherry

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    1 : Writing the Business Plan
    2 : Whats the Business Objective? Long Term ISP business Growth and Sale National Agenda Leverage from other activities Risk protection
    3 : Business Planning Process Identify Market opportunity Identify Costs Model Tariffs Model Business Requirements
    4 : Market Identification Define Market segment size uptake competitive position market position
    5 : Identifying Costs capital costs recurrent costs marketing costs staff and administrative costs
    6 : Capital Costs equipment core routers capital cost depreciation at 30% p.a. access servers capital cost depreciation at 30%pa capital cost per access port charged to customer
    7 : Capital Costs service platforms ratio of service platforms to customer numbers depreciation at 30% pa staff equipment fixed capital cost per staff member can be converted to recurrent via capital depreciation at a rate of 30% pa
    8 : Recurrent Costs equipment housing costs equipment location costs lease line costs telco leases radio equipment costs can be converted to recurrent cost of ownership at 20% depreciation of capital value
    9 : Marketing costs advertising staff publications, seminars, other marketing activities Total can be considered as a connection cost per client
    10 : Staff and Administrative costs technical support staff usually fixed number staff churn cost (30%) support desk staff usually incremental off the customer base administrative staff usually fixed number Other administrative costs billing costs debt risk factor
    11 : Lets put this together for a medium sized national ISP Cost Totals Cost proportions Scaling overheads as a percentage of capacity costs generation of the business model via marginal cost examination
    12 : Costs Leased Line costs - recurrent expenditure
    13 : International Line costs
    14 : Domestic Line costs
    15 : Marginal Transmission cost
    16 : Marginal Cost Calculate staff and equipment costs as a fixed overhead on the traffic volume - this allows the business to generate working capital to expand
    17 : Capital Investment cost The enterprise will require initial capital investment which must generate positive earnings, which must be factored into the model
    18 : Retail Pricing Model Use a 64K access line as the basic unit of connection Assume an average line loading of business usage average line occupancy of 20% Determine retail pricing from marginal cost at average line occupancy Flat Rate pricing
    19 : Retail Pricing Model
    20 : Risk Reduction Reduce risk of over exposure by using ‘high’ and ‘low’ volume tariff steps
    21 : Stepped Retail Tariff
    22 : Additional Services Offer services at a variety of access speeds Use differential tariffs to encourage reselling Use a flater tariffs to strength direct retail position
    23 : Additional Services
    24 : Dial Access Transmission is a minor cost for dial access Also must factor in: modem capital cost and limited service life phone support with large after hours component marketing cost customer churn rate target market capture level (competitive price sensivity)
    25 : Dial Access
    26 : The Business Challenge How to manage exponential GROWTH
    27 : The Business Plan Establish tariff position Estimate Market size for the service Calculate Revenue Calculate service provision costs Revenue - costs = bottom line
    28 : Estimate Demand
    29 : Calculate Revenue
    30 : Scale the Network Estimate communications capacity to service the client base
    31 : Estimate Costs Factor in service provision costs
    32 : The Bottom Line Am I winning or losing at this tariff and market level?
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