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    Add as Friend Chapter 1 : What Is Sports andEntertainment Marketing?

    by: Rogers

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    1 : What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing 1.3 Entertainment Marketing 1
    2 : Chapter 1 Slide 2 Winning Strategies A determined athlete A supportive family From $50 to $4 Million
    3 : Chapter 1 Slide 3 Lesson 1.1Marketing Basics Goals Describe the basic concepts of marketing. Explain the marketing mix. Define the six core standards of marketing.
    4 : Chapter 1 Slide 4 Terms marketing marketing mix product distribution price promotion discretionary income
    5 : Chapter 1 Slide 5 WHAT IS MARKETING? marketing the creation and maintenance of satisfying exchange relationships
    6 : Chapter 1 Slide 6 Satisfying Customer Needs identify your customer and the needs of your customer develop superior products operate your business profitably
    7 : Chapter 1 Slide 7 Sports and Entertainment Marketing Marketers of sports and entertainment marketing must assess consumer demand the competition the financial valuation of the goods and services they offer
    8 : Chapter 1 Slide 8 What is marketing?
    9 : Chapter 1 Slide 9 THE MARKETING MIX marketing mix how a business blends the following four elements product distribution price promotion
    10 : Chapter 1 Slide 10 what a business offers to satisfy needs goods and services distribution the locations and methods used to make products available to customers product
    11 : Chapter 1 Slide 11 amount customers pay for products promotion ways to make customers aware of products encourages customers to buy price
    12 : Chapter 1 Slide 12 Marketing Mix Considerations discretionary income the amount of money individuals have available to spend after paying for necessities Striking the right balance between price, distribution and promotion is important.
    13 : Chapter 1 Slide 13 A Marketing Mix Example in the Sports Industry The product the Super Bowl offers is a game between the best teams of the AFC and NFC. Consumer costs extend beyond ticket prices and include travel and lodging expenses. Distribution includes the location of the host city and ticket sales. Promotion involves media outlets and related-product contests.
    14 : Chapter 1 Slide 14 A Marketing Mix Example in the Entertainment Industry State fairs need to appeal to rural and urban residents set reasonable ticket prices advertise about the fair determine fair location plan ticket sales
    15 : Chapter 1 Slide 15 What are the elements of the marketing mix?
    16 : Chapter 1 Slide 16 CORE STANDARDS OF MARKETING
    17 : Chapter 1 Slide 17 Distribution involves determining the best way to get a company’s products and services to customers. Distribution
    18 : Chapter 1 Slide 18 gathering and using information about customers to improve business decision making Marketing-Information Management
    19 : Chapter 1 Slide 19 the process of establishing and communicating to customers the value or costs of goods and services Pricing
    20 : Chapter 1 Slide 20 designing, developing, maintaining, improving and acquiring products or services to meet customer needs Product/Service Management
    21 : Chapter 1 Slide 21 using a variety of communication forms, including advertising, to distribute information about products, services, images and ideas to achieve a desired outcome Promotion
    22 : Chapter 1 Slide 22 any direct and personal communication with customers to assess and satisfy their needs Selling
    23 : Chapter 1 Slide 23 A company must budget for its own marketing activities and provide customers with assistance in paying for the company’s products and services. Financing
    24 : Chapter 1 Slide 24 List and provide an example of each core standard of marketing.
    25 : Chapter 1 Slide 25 Lesson 1.2Sports Marketing Goals Define sports marketing. Explain the value of sports marketing to the economy.
    26 : Chapter 1 Slide 26 Terms demographics sports marketing gross impression
    27 : Chapter 1 Slide 27 WHY SPORTS MARKETING? demographics common characteristics of a group age, marital status, income, education sports marketing using sports to market products
    28 : Chapter 1 Slide 28 New Sports, New Opportunities continual innovation provides new opportunities extreme sports arena football
    29 : Chapter 1 Slide 29 Gross Impression gross impression the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer
    30 : Chapter 1 Slide 30 Timing Fans want products and services that identify them with winning teams and athletes. Marketing efforts may need to be tweaked based on changes in winning trends.
    31 : Chapter 1 Slide 31 Why are gross impression and timing important in sports marketing?
    32 : Chapter 1 Slide 32 THE VALUE OF SPORTS MARKETING Sports marketing is a multi-billion-dollar global industry that has a definite impact on the economy.
    33 : Chapter 1 Slide 33 Emotional Value Emotional connections to teams motivate fans to buy tickets to games.
    34 : Chapter 1 Slide 34 So Many Channels High profile sporting events generate strong promotional revenues for broadcasters.
    35 : Chapter 1 Slide 35 Name three ways that sporting events help boost the local economy and/or national economy.
    36 : Chapter 1 Slide 36 Lesson 1.3Entertainment Marketing Goals Define entertainment. Describe the impacts of advances in entertainment technology on entertainment marketing.
    37 : Chapter 1 Slide 37 Terms entertainment marketing entertainment ratings
    38 : Chapter 1 Slide 38 ENTERTAINMENT FOR SALE entertainment marketing influencing how people choose to spend their time and money on entertainment
    39 : Chapter 1 Slide 39 What Exactly is Entertainment? entertainment whatever people are willing to spend their money and spare time viewing rather than participating in
    40 : Chapter 1 Slide 40 What are the two ways of looking at entertainment marketing?
    41 : Chapter 1 Slide 41 EVOLUTION OF ENTERTAINMENT AND ENTERTAINMENT MARKETING At the beginning of the twentieth century, audiences needed to travel to the entertainment source. Audience feedback was instantaneous and live. Technology distanced entertainers from their audiences.
    42 : Chapter 1 Slide 42 The Beginning of Change Disneyland represented a new approach to the marketing mix of entertainment.
    43 : Chapter 1 Slide 43 The Big Eye in Every Room The Early Days of Television and Marketing TV changed the marketing of entertainment in a profound way. Television’s Increasing Influence ratings the number of viewers the programming attracted
    44 : Chapter 1 Slide 44 Change Accelerated Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses.
    45 : Chapter 1 Slide 45 Technology and Customer Feedback Audiences can use a variety of communication technologies to provide entertainment feedback.
    46 : Chapter 1 Slide 46 Name a few benefits of television to marketers and advertisers.
    47 : Chapter 1 Slide 47 PERFORMANCE INDICATORS EVALUATED Communicate an appropriate advertising campaign through writing and speaking. Analyze relevant data to make recommendations for an appropriate plan of action. Demonstrate critical thinking and problem-solving skills when creating the advertising campaign.
    48 : Chapter 1 Slide 48 Demonstrate advertising budgeting skills. Demonstrate teamwork to complete a group project.
    49 : Chapter 1 Slide 49 THINK CRITICALLY Why is an advertising campaign necessary to overcome the city’s previous reputation? Give several examples of activities other than sporting events to attract customers downtown. What is the advantage of having new condominiums in the downtown area? Does the light rail system present an advantage for your advertising campaign? Explain your answer.

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