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Cloud Computing Disruptive Innovation & Enabling Technology Authors:
John Keagy (CEO & Co-Founder of GoGrid/ServePath)
Michael Sheehan (Technology Evangelist of GoGrid/ServePath)
Paul Lancaster (Business Development Manager for GoGrid/ServePath)
August 2008 |
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The “Cloud” = 10X Improvements Ease of Use
Scalability
Risk
Reliability
Cost |
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Ease of Use Deploy infrastructure with a mouse or API
No cabling, screwdrivers, racking, unboxing, buying
Middle of the night
Do it yourself remotely from anywhere anytime |
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Scalability See Ease of Use
Control your infrastructure with your app
Nothing to purchase and take delivery on
Instant |
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Risk Nothing to buy
Cancel immediately
Change instantly, even operating systems
Throw it out
Rebuild it instantly after testing RISK |
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Reliability Based on enterprise grade hardware
Design for failures:
Automatically spin up replacements
Use multiple clouds
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Cost “Turn off the lights” = turn off servers you aren’t using
Ex: Turn off development and test environments
Pay for only what you use
No need to buy in advance
Zero Capital Outlay
No contracts |
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“Breaking the Dam(n!)” Colocation – 1st step to outsourcing
Managed Hosting – dedicated servers managed by 3rd party take some pain away
Cloud Hosting – Lower cost, easier, lower risk, more reliable |
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Traditional Hosting Costs Continue to Grow High CapEx
Low facility asset utilization (55%)
High Depreciation (42-50%)
Power/Cooling costs > Server Costs
Not “Green”
30% hardware obsolescence
- Source: Forbes.com, Kenneth Brill, “Servers: Why Thrifty Isn’t Nifty”
Source: Forbes.com, “Servers: Why Thrifty Isn’t Nifty” PAINFUL! |
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Trending Away from the “Pain” Source: Google Insight for Search |
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Multiple Definitions Understanding how others view “Cloud Computing” |
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Forrester Research “A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption1”
1- “Is Cloud Computing Ready for The Enterprise?” Forrester Research, Inc. |
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Forrester Research (cont’d) Different than SaaS
Prescripted & Abstracted Infrastructure
Fully Virtualized
Dynamic Infrastructure Software
Pay by Consumption
Free of Long-Term Contracts
Application and OS Independent
Free of Software or Hardware Installation
“Cloud computing has all the earmarks of being a potential disruptive innovation that all infrastructure and operations professionals should heed.” |
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Other Definitions “Cloud computing is an emerging approach to shared infrastructure in which large pools of systems are linked together to provide IT services.” – IBM press release on “Blue Cloud”
“…a hosted infrastructure model that delivers abstracted IT resources over the Internet” – Thomas Weisel Partners LLC from “Into the Clouds: Leveraging Data Centers and the Road to Cloud Computing”
“Cloud computing describes a systems architecture. Period. This particular architecture assumes nothing about the physical location, internal composition or ownership of its component parts.” – James Urquhart blog post
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Multiple Graphic Descriptions of the “Cloud” |
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Redefining the definition Our view of “Cloud Computing” |
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Defining the Segments SaaS
Software as a Service
Storage as a Service
PaaS – Platform as a Service
IaaS – Infrastructure as a Service |
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Colo vs. Managed vs. Cloud Hosting |
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Hosting Industry Ripe for Change Technology has evolved
People demand more control
Instant gratification
In-house too costly from CapEx and Human Capital
Colocation for those who want to be physically there
Managed is not dynamic enough
Cloud Computing -“Enabling Technology” to move from Traditional Hosting to Cloud Hosting |
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The Cloud’s “Snowball Effect” Maturation of Virtualization Technology
Virtualization enables Compute Clouds
Compute Clouds create demand for Storage Clouds
Storage + Compute Clouds create Cloud Infrastructure
Cloud Infrastructure enables Cloud Platforms & Applications
Multiple Cloud types lead to Cloud Aggregators
Niche requirements enable Cloud Extenders |
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The “Cloud Pyramid” Build upon a foundation
Layers equate structure
Building blocks: Infrastructure, Platforms, Applications
Breadth vs. Niche |
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The “Cloud Pyramid” Inversed 1000’s of Cloud Applications currently
Handful of Cloud Platforms
Elite group of Cloud Infrastructure providers # of Marketplace providers |
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Cloud Computing is… … virtualized compute power and storage delivered via platform-agnostic infrastructures of abstracted hardware and software accessed over the Internet. These shared, on-demand IT resources, are created and disposed of efficiently, are dynamically scalable through a variety of programmatic interfaces and are billed variably based on measurable usage. |
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Cloud “Applications” SaaS resides here
Most common Cloud / Many providers of different services
Examples: SalesForce, Gmail, Yahoo! Mail, Quicken Online
Advantages: Free, Easy, Consumer Adoption
Disadvantages: Limited functionality, no control or access to underlying technology |
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Cloud “Platforms” “Containers”
“Closed” environments
Examples: Google App Engine, Heroku, Mosso, Engine Yard, Joyent or Force.com (SalesForce Dev Platform)
Advantages: Good for developers, more control than “Application” Clouds, tightly configured
Disadvantages: Restricted to what is available, other dependencies |
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Cloud “Infrastructure” Provide “Compute” and “Storage” clouds
Virtualization layers (hardware/software)
Examples: Amazon EC2, GoGrid, Amazon S3, Nirvanix, Linode
Advantages: Full control of environments and infrastructure
Disadvantages: premium price point, limited competition |
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Cloud “Extenders” (Wild Card) Provides extension to Cloud Infrastructure and Platforms with basic functionality
Examples: Amazon SimpleDB, Amazon SQS, Google BigTable
Advantages: Extends functionality of Compute & Storage Clouds to integrate with legacy system or other clouds
Disadvantages: Sometimes requires use of specific Platforms or Infrastructure |
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Cloud “Aggregators” (Wild Card) Sits on top of various Cloud Infrastructures for management
Examples: RightScale, Appistry
Advantages: Provides more options for Cloud environments
Disadvantages: Dependent on Cloud Providers |
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The NEW “Cloud Pyramid” |
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Hosting Heads to the Clouds Static ? Dynamic = Quick & Easy Scalability
Cost Prohibitive ? Cost Effective = Cost Efficiencies
Predictable ? Unpredictable = Innovations
Stagnant ? Growth = Evolution
Traditional Hosting ? Cloud Hosting = FUTURE!
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Slide 31 :
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Contact Information Paul Lancaster
Business Development Manager, GoGrid
Email: plancaster@gogrid.com
Mobile: 415.948.4182
Site: http://www.GoGrid.com
Blog: http://blog.GoGrid.com |
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