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PROJECT ON Comparative Analysis Between
Coke And Pepsi SUBMITTED TO :-
PROF. PRIYANKA SHARMA SUBMITTED BY :-
HEMENDRA SHARMA
&
ABHISHEK KUMAR |
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What is Soft Beverage Companies ? Soft beverage companies are the companies that produce, market, package, sell and deliver non-alcoholic beverages, including carbonated soft drinks(CSDs) to customers worlwide. |
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Soft Beverage Companies In India lots of Soft Beverage Companies are there. But most of three competitor companies are :-
1.Coca-Cola
2.Pepsi and
3.Cadbury Schweppes
maintain the highest degree of international brand recognition. |
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The Coca-Cola Company (NYSE:KO) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist Johan Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.
The company operates a Franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
The Coca-Cola Company is headquartered in Atlanta, United States. Its stock is listed on the NYSE and is part of DJIA, S&P 500 INDEX, the RUSSELL 100 INDEX and the Russell 1000 Growth Stock Index. Its current chairman and chief executive is MUHTAR KENT. |
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Muhtar Kent
Chairman of the Board and Chief Executive Officer
The Coca-Cola Company Herbert A. Allen
President and Chief Executive Officer
Allen & Company Incorporated (a privately held investment firm) BOARD OF DIRECTORS |
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Coca-Cola Logos History |
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The Coca Cola Timeline Atlanta Beginnings ( 1886 – 1892 ) 1886
First year the Company sold about 9 glasses a day.
The first advertisement appears in the ‘Atlanta Journal’
Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today. 1887
Free drink coupons are distributed to encourage people to try Coca Cola 1891
Coca Cola uses for the first time calendars and outside posters for advertising John Stith Pemberton (July 8, 1831 – August 16, 1888) |
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The Coca Cola Timeline Beyond Atlanta ( 1893 – 1904 ) 1893
The Coca Cola trademark is registered in the U.S patern office. 1894
Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn 1895
Coca Cola is sold and consumed in every state and territory of the U.S 1896
- The Coca Cola Company distributes branded urns en clocks 1899
Large scale of bottling begins in Chattanooga, Tennessee 1901
The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time 1904
- The first magazine ads for Coca-Cola appears in national consumer publications |
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The Coca Cola Timeline Safeguarding the brand ( 1905 – 1918 ) 1906
Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola. 1912
Copycat beverages try to capitalize on the succes of Coca-Cola 1909
- Bottles of Coca-Cola are delivered by hors-drawn cariages 1911
The annual advertising budget for Coca Cola reaches the $1 million 1916
The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors.
Though pattend in 1915, the contour bottle was introduced to the public in 1916 |
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The Coca Cola Timeline The Woodruff Legacy ( 1919 – 1940 ) 1923
The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home. 1931
The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising 1925
- The first billboard from Coca-Cola appeared 1928
The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics 1929
The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains. 1935
The first standaridized coin operated vending-machines are introduced |
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The Coca Cola Timeline The War and it’s Legacy ( 1941 – 1959 ) 1941
The elf-like Sprite is introduced to promote the word ‘Coke’ 1950
Coca-Cola becomes the first-ever product that appears on TIME Magazine 1947
- A new sleek look for the Coca-Cola fountain dispenser 1958
Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc. 1955
The first King-size and Family-size bottles are introduced |
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The Coca Cola Timeline A world of customers( 1960 – 1981 ) 1960
The 12 ounce can is introduced 1963
- TaB the company’s first Diet soft drink is introduced 1961
Sprite is introduced 1978
Coca-Cola comes to China, the first packaged cold drink allowed in the country |
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The Coca Cola Timeline Diet Coke and New Coke ( 1982 – 1989 ) 1982
Diet Coke is introduced 1985
-Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’ 1961
The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established 1986
Coca-Cola exists 100 years! |
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The Coca Cola Timeline New Markets, New Brands ( 1990 – 1999 ) 1990
Coca-Cola is introduced in East Germany 1991
- Coca-Cola introduces the first bottles made by partially recycled plastic 1996
- Coca Cola sponsors the Summer Olympic Games in hometown Atlanta. 1993
The Polar Bear makes his first appearance in an advertisement 1998
- Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association |
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The Coca Cola Timeline Coca-Cola Now ( 2000 – NOW ) 2002
- Coca Cola is one of the main sponsors of ‘American Idol’ 2007
The Company acquires Energy Drinks inc.
On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia 2005
Coca-Cola introduces the M5S ( The maginificant five bottles )
Coca-Cola Zero is introduced 2008
Coca-Cola is a main sponsor of the Presidential campaigns |
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Slogans for Coca-Cola 1886 – till now 1886 - Drink Coca-Cola
1904 - Delicious and Refreshing
1905 - Coca-Cola Revives and Sustains
1906 - The Great National Temperance Beverage
1917 - Three Million a Day
1922 - Thirst Knows No Season
1923 - Enjoy Thirst
1924 - Refresh Yourself
1925 - Six Million a Day
1926 - It Had to Be Good to Get Where It Is
1927 - Pure as Sunlight
1927 - Around the Corner from Everywhere
1929 - The Pause that Refreshes
1932 - Ice Cold Sunshine
1938 - The Best Friend Thirst Ever Had
1939 - Thirst Asks Nothing More
1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of
Refreshment Think of Ice Cold Coca-Cola
1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 - Where There's Coke There's Hospitality
1949 - Along the Highway to Anywhere
1952 - What You Want is a Coke
1956 - Coca-Cola... Makes Good Things Taste Better
1957 - Sign of Good Taste
1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed
1963 - Things Go Better with Coke
1969 - It's the Real Thing
1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)
1975 - Look Up America
1976 - Coke Adds Life
1979 - Have a Coke and a Smile
1982 - Coke Is It!
1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)
1986 - Red, White & You (for Coca-Cola classic)
1986 - Catch the Wave (for Coca-Cola)
1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
1988 - You Can't Beat the Feeling
1989 - Official Soft Drink of Summer
1990 - You Can't Beat the Real Thing
1993 - Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life |
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MAJOR PRODUCTS OF COCA COLA INTERNATIONAL
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•Coca-cola was first green color.
•Coca-Cola is called “Coca-Cola” because of the original ingredients used in the medicine, Coca leaves and Kola seeds. Coca-Cola' is the most recognized trademark, recognized by 94% of the world's population
•In a competition “who can drink the most coke in one go” one drank 8 bottles of coke and died on the spot
•coca-cola means “to make mouth happy” in Chinese
•In Hong Kong it is sometimes served hot as a remedy for colds Facts about Coca-cola |
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Acquisitions by Coca cola 1960 : - Coca-Cola acquired |
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Coca-Cola Bottles 1894 was the first time Coca-Cola was bottled 1894- early 1900s 1905-1916 1915- today |
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International Products Canada and Belgium Taiwan |
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Coca-Cola Advertising The first TV ad was produced on Thanksgiving Day, 1950.
In the 60’s, Coca-Cola’s advertising agency started experimenting with color advertising.
The decade ended with one of the most popular ads ever created, the “Hilltop” Commercial, featuring the song “I’d like to buy the World a Coke.” |
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Coca-Cola Advertisment U can put movie add here
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PepsiCo, Incorporated (NYSE: PEP) is a Fortune 500, American multinational corporation headquartered in Purchase, NY with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain -based snacks, and other foods.
Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up (outside the USA).
PepsiCo has 18 different product lines that offers a variety of
high quality products providing refreshment and nutrition. PepsiCo brands are available in nearly 200 countries and union territories.
It is the 2nd largest manufacturer of soft drinks in the world. |
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PepsiCo Logos History |
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The PepsiCO Timeline 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name. A new logo appears, the first change from the original created in 1898. 1939 introduces the theme "Twice as Much for a Nickel” The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink, Better Taste." 1943 1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising. 1964 The logo is redesigned and a new slogan added: "The original pure food drink." The trademark is registered in Canada. 1906 PepsiCo, Inc. is founded by
Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola The Pepsi trademark is registered in Mexico 1907 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you." 1920 He is a former CEO of Pepsi Cola (which merged with Herman Lay's Frito Lay, Inc. to become PepsiCo in 1965) and served as CEO of PepsiCo from 1971 to 1986. |
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The PepsiCO Timeline 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW Advertising for another new product, Mountain Dew, a regional brand acquired in 1965, airs for the first time, built around the instantly recognizable tag line, "Ya-Hoo, Mountain Dew!" Mountain Dew launches its first campaign "Yahoo Mountain Dew 1966 Doritos brand tortilla chips are introduced. They are destined to become the most popular snack chip in the U.S. Pepsi enters Japan and Eastern Europe 1967 1965 Pepsi Generation advertising, "Come Alive! You're in the Pepsi Generation" introduces a new theme: "Taste that beats the others cold. Pepsi pours it on!" |
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The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1968 North American Van Lines (NAVL), a premier transportation company, joins PepsiCo. NAVL remains a strong contributor to PepsiCo until it is divested in 1984. 1969 Bold, modern Pepsi-Cola packaging using red, white and blue is introduced. "You've got a lot to live, Pepsi's got a lot to give," becomes the advertising theme. Frito-Lay introduces Funyuns brand onion flavored snacks Mountain Dew changes its slogan to "Get That Barefoot Feelin' Drinkin' Mountain Dew." 1970 PepsiCo sales pass the $1 billion mark. The company has 36,000 employees. Wilson Sporting Goods, a top name in sports equipment, joins PepsiCo. It is divested in 1985. Pepsi introduces the industry's first two-liter bottle |
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Foods International, later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International, is established to market snack foods around the world. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics from hillbillies to action-oriented scenes. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1973 1971-72 |
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The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior. 1977-1979 PepsiCo acquires Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. It is spun off along with Taco Bell and KFC businesses as Tricon Global Restaurants, Inc. in 1997. |
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The PepsiCO Timeline 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1902-1964 1965-67 1968-1970 1971-1974 1975-1979 1980-1983 1984-1989 1990-1996 1997-2005 2005-NOW 1980-1982 Pepsi Free and Diet Pepsi Free, the first major brand caffeine-free colas, are introduced. Inauguration of the first Pepsi-Cola operation in China 1983 Wayne Calloway becomes president of PepsiCo. Diet Pepsi is reformulated with 100% NutraSweet. Slice and Diet Slice, the first major soft drinks with fruit juice, are introduced. |
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