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    Add as FriendGPG Electronic toll collection Car navigation Automotive Telematics andMultimedia in the United States

    by: Rogers

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    1 : Electronic toll collection Car navigation Traffic management and route-guidance On-board internet and Internet and e-mail access “Mobile office” Theft-tracking Emergency call On-board collision-warning Interactive vehicle diagnostics Value-added content services Nav Systems Reservations Entertainment Bundled systems Communications Video games DVDs Integrated systems Electronic toll collection Car navigation Traffic management Automotive Telematics and Multimedia in the United States GLOBAL POLICY GROUP
    2 : Automotive Telematics and Multimedia in the United States Outline of Presentation Defining Telematics Passenger Car Telematics Market Overview Commercial Vehicle Telematics Market Overview Recent Developments: Emerging Drivers of Growth in the Passenger Market Future Trends in Passenger Car Telematics Future Trends in Commercial Vehicle Telematics
    3 : Defining Telematics Automotive Telematics and Multimedia in the United States
    4 : Defining Telematics the convergence of wireless communications, location technology, and in-vehicle electronics which is being used to integrate the automobile into the information age telematics
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    7 : Passenger Car Telematics Market Overview Automotive Telematics and Multimedia in the United States
    8 : The U.S. Passenger Car Market: Current Device Options Autonomous navigation systems Integrated multimedia systems On-board personal computers Rear-seat entertainment systems Installed wireless phones Can be integrated with mayday service Handheld wireless phones and PDAs Not telematics devices Could affect telematics demand Similar technologies/functions, but portable Wireless integration soon possible
    9 : The U.S. Passenger Car Market: Current Service Options OEM mayday or emergency call services GM/Saab OnStar, Ford/Lincoln RESCU, Mercedes TeleAid, Jaguar Assist, etc. Simple interface, connects to human voice Fee- or subscription-based Range of services (mayday, concierge, etc.) Independent information and emergency call services ATX, Cross Country Group Similar services, fees, etc., to OEM systems Often serve as call centers for OEM systems
    10 : The U.S. Passenger Car Market: Key Telematics Suppliers Automotive Telematics
    11 : Commercial Vehicle Telematics Market Overview Automotive Telematics and Multimedia in the United States
    12 : The U.S. Telematics Market: Telematics Devices for Tractors On-board integrated telematics systems On-board computer, GPS, wireless communications, interface with tractor data bus Driver interface in cab for data and voice communications with dispatcher Screen for incoming text messages with keyboard or touchscreen for sending messages
    13 : The U.S. Telematics Market: Telematics Devices for Trailers On-board integrated tracking systems with GPS receiver/antenna, wireless communications, and battery/charger On-board sensor systems to allow monitoring of whether trailer is loaded, doors open, temperature, etc. Sensor system often integrated with tracking system to send real-time information to the fleet office
    14 : The U.S. Telematics Market: Commercial Vehicle Services Communications Tractor and trailer location Routing/dispatch/ETA information Electronic driver logs Reporting Billing/accounting Electronic customer relations management Remote tractor/trailer monitoring/diagnostics Theft monitoring Driver performance monitoring Fleet management, cost, productivity assessments
    15 : The U.S. Telematics Market: Fleet Service/System Providers Communications/information service providers American Mobile, Qualcomm/OmniTRACS, ARINC/Dominium, HighwayMaster, Orbcomm Communications/information systems providers Cadec, XATA, Eaton Internet-based communications/information services @Road, Qwiktrack Truck-stop kiosk/hook-up internet-based communications/information services DriverNet.com, PNV
    16 : Recent Developments: Emerging Drivers of Growth in the Passenger Market Automotive Telematics and Multimedia in the United States
    17 : Driver #1: Volume Primarily on luxury models and minivans Some telematics and multimedia devices are standard equipment in MY2000 Only on luxury models More telematics and multimedia devices as OE options on MY2000 cars and light trucks
    18 : Driver #1: Volume More OE telematics services in MY2000 Particularly emergency-response services Some (OnStar) expanding beyond luxury models OnStar available on 29 MY2000 GM models Rely on simple interface, human contact More OEMs providing telematics service interface as standard equipment Revenues derived from service fees or subscription
    19 : Driver #1: Volume Expanding range of products is essential to market’s growth Increasing consumer awareness of telematics Availability in rental cars, increased advertising (especially OnStar and Mercedes) Telematics systems in hands of early acquirers and other trend-setters High satisfaction and intention to make second purchase among telematics users Higher volumes reduce prices, encourage innovation and integration
    20 : Driver #2: Proliferating Industry Alliances
    21 : Driver #2: Proliferating Industry Alliances Telematics applications depend on diverse technologies Beyond scope of one individual company Beyond scope of automotive OEMs Beyond scope of traditional automotive suppliers Beyond scope of telecom, consumer electronics, IT suppliers Telematics services require diverse types of content, customer relations, etc. Alliances essential to meeting needs for diverse technologies and skills
    22 : Driver #3: Movement on Standards Auto and electronics firms cooperate on standards Standardizing interfaces to promote “plug-and-play” Standardizing open networks through ITS Data Bus
    23 : Driver #4: Benign or Supportive Public Sector Regulations have helped create market E-911 regulation provided invaluable boost to GPS location technology EPA and CARB regulations helped drive OBD-I and OBD-II development Federal and state governments actively promoting ITS research and deployment Safety concerns on hold so far, but threaten Industry adopting some self-regulation NHTSA focus to date on cell phones States and localities also concerned
    24 : Many OEMs view telematics services as part of web that extends customer relationship Envision wide-ranging revenues from service fees, vehicle maintenance, advertising, etc. Simple interface as standard equipment Contrast with device-led growth in Japan Driver #5: Telematics and E-commerce
    25 : Source: The Strategis Group Recent Developments Drive Projections of Growth Subscribers to Telematics Services
    26 : Future Trends in Passenger Car Telematics Automotive Telematics and Multimedia in the United States
    27 : Key Features of Next-Generation Telematics Devices Simple interface Technological capabilities must be balanced by safety concerns and consumer interests Voice recognition and text-to-voice May be key to safety while car is moving Systems may limit some functions to parked car “Plug and play” Consumer will be able to install next-generation telematics and multimedia systems Overcomes disparity in design and life cycles
    28 : Key Features of Next-Generation Telematics Devices “Node on the internet” Connect vehicle to internet content Safety concerns must be addressed Real-time features Real-time traffic key to growth in nav systems Move away from limited coverage of autonomous CD- and DVD-based systems Integration of functions Single interface for wide range of applications Communications (data and voice), navigation, audio, vehicle controls
    29 : Next-Generation Telematics: Is Integration the Killer Application? Everyone hopes for a single “killer app” Navigation systems key in Japan Killer application in U.S. could be integration Integration of interface for voice/data communications, vehicle controls, vehicle diagnostics, location technology, etc. Integration can ease driver distraction Integration driving cross-sectoral alliances Risk: Integrated devices can easily become outdated as technology rapidly changes Does the answer lie in services, not devices?
    30 : Key Features of Next-Generation Telematics Services Voice/human contact essential Call centers will not be replaced by internet Particularly essential to mayday services Most important to older buyers Location-based content to increase Nationwide coverage essential Real-time traffic, weather, road status Location-based concierge services and POIs Location-specific targeted advertising
    31 : Leading Areas of Consumer Interest in Telematics Services Source: ATX Technologies
    32 : Potential Roadblock #1: Price OE telematics devices still expensive Installed nav systems cost $1800-$2000 Often bundled in luxury packages costing anywhere from $2500 to $7000 Aftermarket systems also expensive Device prices must come down Telematics services usually start at $200/year for basic package Service prices less an issue – provided interface is standard equipment
    33 : Potential Roadblock #2: Competition from Portable Devices
    34 : Potential Roadblock #3: Privacy Privacy issues long raised about Internet Ability of Web sites to track individual preferences without permission raises concerns Telematics compounds concerns through vehicle tracking, remote monitoring, etc. Concerns already appear in trucking industry Consumer concerns slow ITS deployment Consumer concerns likely to grow Telematics service revenues depend on location-specific advertising, selling location and purchase information, etc.
    35 : Potential Roadblock #4: Infrastructure Telematics infrastructure poorly developed: Multiple wireless communication standards 3G may resolve some of this problem What about 4G? Traffic information is inconsistent Traffic Data Forum aims to address issue Poorly developed public ITS infrastructure National ITS Architecture could address interoperability issues ITS Deployment funding increasing Unclear support for IVI research
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    37 : Potential Roadblock #6: Safety Regulators target cell-phone use in cars NHTSA recently issued public warning States and localities consider bans NHTSA now targeting in-vehicle telematics NHTSA “forum” and public hearing assess industry efforts, need for federal action Ongoing driver-distraction studies seek data In-car internet and e-mail of particular concern Hands-free does not solve distraction problem NHTSA open to industry self-regulation Emergence of groups modeled on MADD?
    38 : Future Trends in Commercial Vehicle Telematics Automotive Telematics and Multimedia in the United States
    39 : Long-Haul Trucking to Remain Key Telematics Market Key customers in long-haul trucking sector Larger for-hire fleets have resources and needs Evolving technology offers growth opportunities Sector dominated by proprietary systems and well-entrenched national providers Qualcomm, HighwayMaster, American Mobile Developing new products and services to take advantage of new technologies Trailer-tracking offers new growth area Demand driven by concerns about theft, lost trailers, efficient fleet-management, etc.
    40 : Commercial Vehicle Telematics: Future Trends Open data bus could offer new opportunities IDB Forum has held discussions with heavy-truck standards groups Adoption of IDB architecture could open door to new services and devices Multimedia, in-cab computer, infotainment Truck makers could become more active Portable devices would appeal to fleets that rely on rental units “Turnkey” solutions would appeal to smaller LTL fleets and short-haul fleets
    41 : Growth in location-based wireless fleet-management services Communications, asset tracking, remote diagnostics, theft monitoring, etc. Integrates electronic fleet-management and CRM functions with the Web Integration with “virtual” marketplaces Existing suppliers, communications, and software firms developing new products Smaller fleets prime market for new internet-based technology and services Commercial Vehicle Telematics: Future Trends
    42 : Privacy issue is a major potential roadblock Fleets use data for performance reviews, incentive programs, etc. Truckers angered by close monitoring of performance, driving techniques, etc. Drivers and unions oppose tracking of trucks Fears of “big brother” DOT mandate of electronic recorders sparks backlash NHTSA and FMCSA concerned about safety of trucking telematics systems Commercial Vehicle Telematics: Privacy and Safety Pose Threats
    43 : Unlike passenger market, trucking sector has existing telematics infrastructure Long-haul market dominated by Qualcomm, etc. Heavy investment to date make it hard for fleets to move to more open systems Truck makers play little role to date Smaller fleets offer best target Internet-based services appealing due to low start-up costs Truck-stop services target individual truckers Fast-growing short-haul sector also key Commercial Vehicle Telematics: A More Mature Market
    44 : Summing Up Automotive Telematics and Multimedia in the United States
    45 : Summing Up: Keys to the U.S. Telematics Market Development of integrated devices with simple interfaces that address safety concerns – at an affordable price Need to provide more than portable devices Standardization is key to meeting goals and offering latest technology in the car Simplicity and safety essential in vehicles, even at expense of “gee-whiz” technology Industry must impose limits – or regulators will Risk of public backlash if safety not addressed
    46 : Development of targeted services delivered safely with low-priced (or free) interface Need to compete with other similar services Potential competition from telcos, etc. Consumers do not want multiple internet accounts, e-mail addresses, phone accounts/numbers OEM-Internet alliances may be answer Privacy could become increasingly important Key question: Why should the consumer pay an automaker for these services? Summing Up: Keys to the U.S. Telematics Market
    47 : Automotive OEMs and Telematics: Competing in an Open Market OEM service-focused strategy endangered by open access, portable devices Europeans see handheld devices as key Safety/roadside aid services clearly appeal Voice contact essential in U.S. market Key test: Renewal rate for OnStar Costs of delivering such services will escalate as subscriber base grows OEMs must get consumers to buy broader range of services from them

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