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    Add as FriendIntroduction to Retailing

    by: Ravi

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    1 : INTRODUCTION 2 RETAILING
    2 : A set of business activities involved in selling goods and services to consumers for their personal, family, or household use. A retailer is a business that sells products and/or services to consumers for personal or family use.
    3 : Examples of Retailers . . .
    4 : Retail Shops . . .
    5 :
    6 : The 10 Largest Retailers in the United States
    7 : Retail Process POS ERP Reports & Transactions
    8 : Retail formats in INDIA India is fifth most attractive emerging retail market: a potential goldmine. Indian retail is largest among all industries(200 billion $). 10% - India’s GDP. Growth rate – 20-25% 8% - employment Potentiality to grow 427 billion $ by 2010 and 637 billion $ by 2015.
    9 : Retail formats in INDIA Malls Specialty stores Discount stores Department stores Hyper marts / Super marts Convenience stores Multi brand outlets
    10 :
    11 : INDUSTRY REVOLUTION Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers. Growth of Retail in INDIA
    12 : For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books. Post 1995 onwards saw an emergence of shopping centers. Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume.
    13 : Manufacturer’s Perspective Retailers are part of the distribution channel
    14 : A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer
    15 : The Retailer’s Role in the Sorting Process
    16 : Distribution Types Exclusive: suppliers make agreements with one or few retailers that designate the latter as the only ones in a specified geographic area to carry certain brands or products Intensive: suppliers sell through as many retailers as possible Selective: suppliers sell through a moderate number of retailers
    17 : Multi-Channel Retailing A retailer sells to consumers through multiple retail formats Web sites Physical stores
    18 : Retail Strategy An overall plan for guiding a retail firm Influences the firm’s business activities Influences the firm’s response to market forces
    19 : Retail Strategy
    20 : Six Steps in Strategic Planning Define the type of business Set long-run and short-run objectives Determine the customer market Devise an overall, long-run plan Implement an integrated strategy 6. Evaluate and correct
    21 : “Pay Less + Expect More” at Target
    22 : Aspects of Target’s Strategy Growth objectives Appeal to a prime market Distinctive image Focus Customer service Multiple points of contact Employee relations Innovation Commitment to technology Community involvement Monitoring performance
    23 : Applying the Retailing Concept Customer Orientation Coordinated Effort Value Driven Goal Orientation Retailing Concept Retail Strategy
    24 : Eliminating Shopper’s Boredom
    25 : Customer Service Activities undertaken by a retailer with the basic goods and services Store hours Parking Shopper-friendliness Credit acceptance Salespeople
    26 : How Retailers Add Value . . . The value of the product and service increases as the retailer performs functions. Doll is developed at manufacturer Doll is developed in several styles Doll is offered in convenient locations in quantities of one Doll is featured on floor display Doll can be bought on credit or put on lay away
    27 : Retail Mix The combination of merchandise, assortment, price, promotion, customer service, and store layout that best serves the segments targeted by the retailer.
    28 : Types of Competition Intratype Competition Intertype Competition Divertive Competition
    29 : Intratype Competition It occurs when two or more retailers of the same type, compete directly with each other for the same households.
    30 : It occurs when two or more retailers of a different type, compete directly by attempting to sell the same merchandise lines to the same households. Intertype Competition
    31 : It occurs when retailers intercept or divert customers from competing retailers. Divertive Competition
    32 : The Retail Life Cycle
    33 : Future Changes in Retail Nonstore Retailing New Retail Formats Integration of Technology Heightened Global Competition Increased use of Private Labels
    34 : E-tailing Catalog Sales Direct Selling Non store Retailing
    35 : Liquidators Recycled Merchandise Retailers Super centers New Retail Formats
    36 : Creation of New Retail Formats Greater Diversity Increased Rate of Change Heightened Global Competition
    37 : Customer Satisfaction Customer Management Supply Chain Management Integration of Technology
    38 : M.RAVISHANKAR MBA(AB) 2008-2010 Batch NIFTTEA KNITWEAR FASHION INSTITUTE TIRUPUR Oxygen024@gmail.com
    39 : FIN

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