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    Add as FriendMobile Advertisement Platform Architecture and Implementation

    by: Rogers

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    1 : Mobile Advertisement Platform Architecture and Implementation Debmalya De Sr. Vice President and CTO ACL Wireless Ltd.
    2 : Platform Expectations Personalized Advertisement Efficient Interactions Single Window Management Real time Decision Making Scalable System
    3 : Advertising Platform Architecture
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    5 : Realtime Dynamic Ad Serving SMSC MCA System You have 1 missed call 012123456 at 3:25 1/12/2007 1 2 3 4 5 MSC
    6 : Realtime Dynamic Ad Serving SMSC MCA System You have 1 missed call 012123456 at 3:25 1/12/2007 1 2 3 4 6 Ad Platform 5 You have 1 missed call 012123456 at 3:25 1/12/2007 Get a FREE Mobile Game download now! Type FREE GAME & send to 51213. MSC You have 1 missed call 012123456 at 3:25 1/12/2007
    7 : Sigma Ad Platform MCN + adaptor Send Initial Pull-Ad Pull-Ad Return Ack Charge CPM Initial Ad Unit (SMS w/ Reply info) Pull-Request D-Audit-1 How it works?
    8 : How it works? Sigma Ad Platform MCN + adaptor Send Initial Pull-Ad Pull-Ad Return Ack Charge CPM Reply Action SMSG Initial Ad Unit (SMS w/ Reply info) SMSG Send Response Ad Send Response Ad Response Ad Unit (Offer Detail in SMS w/ Reply Info) Return Ack Charge CPR Pull-Request Return Ack Send Response Ad D-Audit-1 A-Audit-1 D-Audit-2
    9 : How it works? Sigma Ad Platform MCN + adaptor Send Initial Pull-Ad Pull-Ad Return Ack Charge CPM Reply Action SMSG Initial Ad Unit (SMS w/ Reply info) SMSG Send Response Ad Send Response Ad Return Ack Charge CPR Pull-Request Return Ack Send Response Ad D-Audit-1 A-Audit-1 D-Audit-2 Reply Action SMSG SMSG Send Response Ad Send Response Ad Acquisition Ad Unit (Registration detail in SMS) Send Ack Charge CPA Return Ack Send Acquisition Ad A-Audit-2 D-Audit-Final Response Ad Unit (Offer Detail in SMS w/ Reply Info)
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