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    Word Of Mouth Viral Marketing To The Extreme

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    1 : Web 2.0 Marketing: Word of Mouth Marketing to the Extreme Danielle Theiss-White
    2 : Web 2.0 Library Marketing Strategies
    3 : Define Web 2.0, Library 2.0, and Marketing Relevant Web 2.0 Library Marketing strategies Relationship Marketing Word of Mouth Marketing Create a Web 2.0 Marketing Strategy Steps to evaluate your Web 2.0 marketing efforts Presentation
    4 : Define Terms: Web 2.0 http://www.netlash.com/dyn_new/UserFiles/Image/web1vsweb2.png
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    8 : Define Terms: Library 2.0 http://library20.ning.com/
    9 : Define Terms: Library 2.0 “Library 2.0 is a model for constant and purposeful change” “Library 2.0 empowers users through participatory, user-driven services” “Through the implementation of the first two elements, Library 2.0 seeks to improve services to current library users while also reaching out to potential library users.” Casey, M. & Savastinuk, L. (2007). Library 2.0: a Guide to Participatory Library Service. Information Today, Inc.: Medford, New Jersey.
    10 : Library 2.0 Meme Map http://www.flickr.com/photos/bonaria/113222147/
    11 : Define Terms: Marketing, Publicity, and Promotion Marketing: determining who you serve and with what products Publicity: getting the word out that you can help people do their jobs better, cheaper, or faster Promotion: talking to people about their needs and your strengths Seiss, J. (…). The Visible Librarian: Asserting Your Value through Marketing and Advocacy. Publisher: City.
    12 : Questions to ask Who are our students? How do they communicate with each other? Where do they spend their leisure time? What community activities do they take part in? Do they spend time online? What sites do they visit? Casey, M. & Savastinuk, L. (2007). Library 2.0: a Guide to Participatory Library Service Information Today: Medford, New Jersey.
    13 : Marketing Strategies Relationship Marketing Word of Mouth Marketing
    14 : Relationship Marketing “Relationship marketing is defined as communication that provides service benefits (technical support, such as how to access a database; help and advice on services; and information such as hours of operation, or the number of weeks materials may be checked out).” Menzie, K. A. (2006) Building online relationships: Relationship marketing and social presence as foundations for a university library blog. Ph.D. dissertation, The University of Kansas, United States -- Kansas. Retrieved October 17, 2007, from ProQuest Digital Dissertations database. (Publication No. AAT 3214805).
    15 : Relationship Marketing “Relationship marketing is in its broadest sense is about cultivating good relationships between staff and existing customers and maintaining those relationships, thus retaining customer loyalty.” Henderson, K. (2005). Marketing Strategies for Digital Library Services. Library Review. 54(6), 342-345.
    16 : Word of Mouth “The only thing that really matters to librarians is word of mouth publicity” Seiss, J. (2003). The Visible Librarian: Asserting Your Value through Marketing and Advocacy. Chicago: American Library Association.
    17 : Basic Elements: WOMMA Educating Identifying Providing Studying Listening and responding
    18 : Good word of mouth is tough to earn even when you’re extraordinary.  By contrast, bad word of mouth tends to be very ordinary.  It’s easy to earn and fast to spread. Katya’s Non-Profit Marketing Blog
    19 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    20 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    21 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    22 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    23 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    24 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    25 : WOMMA Types Viral Marketing Community Marketing Influencer Marketing Conversation Creation Brand Blogging Referral Programs Product Seeding
    26 : Word of Mouth Marketing Tips Give people something to talk about Encourage frontline staff to look for opportunities to deliver messages when engaged with customers Feed the grapevine Personalize Collect testimonials Enlist the whole library family
    27 : Potential Web 2.0 WOMM Avenues Podcasting Blogging Websites Wikis Personalization alerts tagging RSS Social Networking Sites Facebook Blogger MySpace folksonomies Social bookmarking sites
    28 : Building a Web 2.0 Marketing Strategy “Word of mouth can be managed. You are not merely at the mercy of those who talk.” Wilson, J. R. (1991). Word of Mouth Marketing. New York: Wiley.
    29 : Toolkit Word of Mouth Marketing Knowledge 2. Use Web 2.0 tools to enhance WOMM opportunities for your patrons 3. Evaluate your efforts
    30 : Learn more about Word of Mouth Marketing
    31 : How to start… Learn about social software http://m.phpmagazine.net/entry_1_2755.html
    32 : Learning 2.0 http://plcmclearning.blogspot.com/
    33 : Five Weeks to a Social Library http://www.sociallibraries.com/course/
    34 : First steps… Create a library blog and allow comments from patrons
    35 : Shortcuts
    36 : Talking in the Library
    37 : WOMM Blog Example
    38 : Allow personalization Of the library catalog Of subject guides and/or social bookmarking sites
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    40 : Penn Tags http://tags.library.upenn.edu/
    41 : Hold Student Focus Groups Hold focus groups to see how the students would want to communicate with the library regarding its new services Silverman, G. (2001). The Secrets of Word of Mouth Marketing. New York : AMACOM.
    42 : Evaluating Your Efforts
    43 : Evaluating Your Efforts Monitor website traffic Conduct a Student Awareness study/survey Feedback forms Paper form Electronic format
    44 : Evaluating Your Efforts Monitor website traffic Conduct a Student Awareness study/survey Feedback forms Paper form Electronic format
    45 : Evaluating Your Efforts Monitor website traffic Conduct a Student Awareness study/survey Feedback forms Paper form Electronic format
    46 : Building a Library 2.0 Game Plan http://www.acrl.org/ala/acrl/acrlproftools/lib20.cfm
    47 : Where to go from here… http://groups.google.com/group/kansas-libraries-word-of-mouth-marketing-group
    48 : Where to go from here… RefShare Folder
    49 : Where to go from here… HANDOUT Handout http://del.icio.us/Web2.0WOMM

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