Marketing PowerPoint Presentation | Marketing Plan PPT Presentation

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marketing ppt marketing powerpoint marketing plan ppt marketing management ppt marketing mix ppt ppt on marketing marketing strategy ppt

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Slide 1 :

Definitions of marketing ‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ The Chartered Institute of Marketing

Slide 2 :

‘The right product, in the right place, at the right time, and at the right price’ Adcock et al

Slide 3 :

‘Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980

Slide 4 :

‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991

Slide 5 :

Implications of marketing Who are our existing / potential customers? What are their current / future needs? How can we satisfy these needs? Can we offer a product/ service that the customer would value? Can we communicate with our customers? Can we deliver a competitive product of service? Why should customers buy from us?

Slide 6 :

The marketing concept choosing and targeting appropriate customers positioning your offering interacting with those customers controlling the marketing effort continuity of performance

Slide 7 :

Successful marketing requires: Profitable Offensive (rather than defensive) Integrated Strategic (is future orientated) Effective (gets results) Hugh Davidson 1972

Slide 8 :

Marketing management process Analysis/Audit - where are we now? Objectives - where do we want to be? Strategies - which way is best? Tactics - how do we get there? (Implementation - Getting there!) Control - Ensuring arrival

Slide 9 :

Why is marketing planning necessary? Systematic futuristic thinking by management better co-ordination of a company’s efforts development of performance standards for control sharpening of objectives and policies better prepare for sudden developments